Hashtags are best described as a way for social media platforms to categorize posts. This helps the platform’s algorithm to ensure your post appears on the feeds of users who would be interested in your content. Strategically using hashtags is amongst the most effective ways to grow your reach. Hashtags will help your social media content become prioritized on pages which are most relevant to your brand.

An effective hashtag strategy will help you reach an audience of people who are genuinely interested in your product. It involves building clusters of content around a hashtag to make it easy for your target audience to find a whole cluster of the kind of content they want to see when they interact with your brand. Most hashtag strategies aim to include both popular and niche hashtags in order to have a broad as well as targetted reach.

This post provides tips for creating a brand hashtag strategy  to help you effectively target the right audience for your brand and also extend your reach amongst the right categories of people. Read on for our top 7 tips:

1.  Research your audience

The most essential part of any social media strategy is knowing who your target audience is. Social media is great for digital marketers due to its ability to be more targeted. Experts can analyze data easily available on all platforms and then target a specific audience which is most likely to be interested in their content.

Defining the correct audience to target can be as easy as going on your preferred social media platforms and exploring conversations and topics related to your brand or niche. Listening to conversations relevant to your brand will help you find out what your audience cares about and utilize this information to create a targetted strategy.

2.  Find popular hashtags related to your brand

Hahstags which are relevant to your brand can help you reach new users who may be interested in your products. Hashtags allow platforms to group together similar content according to a specific interest or keyword. Users who then search for a hashtag will be able to see all content tagged with this specific keyword – including yours! This way, hashtags help you reach audiences who are specifically looking for the kind of content you have to offer.

Take note of the hashtags which brands in your industry are using. You can also try typing in various keywords related to your product into your preferred platforms search engine until you have a list of the most popular hashtags This way, you will ensure your content reaches those who have interests aligned with your brand.

Be careful! Don’t forget to check the hashtags you have found. Before you use a hashtag on Instagram, do some research to see who else is using it and what content others are generating around that hashtag. By looking at other posts containing the hashtags you have picked you will ensure you are using hashtags which are truly relevant to your content. Sometimes, even keywords which are related to your brand might not be the best hashtags for you.

3.  Use the right number of hashtags

Hashtag marketing strategy is amongst the best ways to increase organic reach so do your research on which hashtags are performing well in your industry. You should form a strategy for what content you will create and how you will drive engagement. Pick your hashtags based on this strategy.

It’s important to use hashtags strategically instead of adding random keywords to get a large number of hashtags into a single post. Using the correct hashtags which align with your content and your target audience’s interests helps you inform the platform’s algorithm where to place you – no matter the number of hashtags. Using content specific hashtags helps you target a specific goup of people and give you a highly engaged audience.

4.  Social Monitoring and Social Listening

Analysing your competitors’ profiles is also a great way to find topics and keywords for which you can use hashtags. Try to include hashtags which others in your industry are also using to make your content more relevant. Investing in social listening and monitoring tools is also a good way to determine which hashtags would be best for your brand and for each of your platforms.

5.  Analyze Past Posts

A good hashtag marketing strategy comes from trial and error. Experiment and refine your selection of hashtags until you can find the ones which are producing the best results.

6.  Look for hashtags relevant to your industry

It is agreed upon by almost all strategists out there that using only popular or trending hashtags is not the best way to increase your reach and engagement on social media. Brands should use a mix of both popular and niche hashtags. The goal is to ensure you feature on the most popular pages so as to reach as many people as possible but also on less competitive pages where your content is will remain visible around the top of the page for longer.

This method helps helps you reach all types of audiences ranging from broader groups to specific groups. Further, its easier to rank high on more niche hashtags where there is less competition than on highly popular ones.

7.  Look for the following types of hashtags: brand and campaign specific, trending, content hashtags, and seasonal hashtags

There are 3 types of hashtags:

Branded hashtags are created to market your brand and organize your content around a specific tag.

Trending hashtags are those which are currently attracting high levels of traffic and can help you reach a massive audience. You can even use online tools like — to find out which hashtags are trending.

Content hashtags align with the subject matter of your content to catch the interest of people who are interested in topics similar to what your content deals with Time-sensitive content like those created for a calendar holiday tend to get more likes since they are highly relevant to most people at the time they are posted. Include hashtags related to holidays and events in your industry as well as for the current season, month, week, or year so as to make your content appear more relevant to people.

You may be interested in our book on Digital Marketing. Click https://www.phindia.com/Books/BookDetail/9788194800279/digital-marketing-arora-mathur

 

 

Are you an English Literature student studying Shakespeare and love making innovative arguments in your coursework / graded papers and essays? If yes, you should check out PHI Learning’s Shakespeare Series. Our Shakespeare Plays textbooks set themselves apart from others in the market with footnotes and critical essays which provide knowledge-based points of discussion.

This means that the books not only focus on helping students understand the plays in a way that will increase their knowledge.

Each of the titles in our Shakespeare series features complete annotations, explanatory footnotes, comprehensive introductions, illustrative summaries, & critical essays. A summary is given at the end of every Act and Scene.

The texts have been created in a way to help the teacher to teach and the student to learn. Our books are priced to keep them affordable for the students and available in both e-book and print format. They are easily available on our website www.phindia.com and other such portals such as Amazon, Flipkart etc. for swift access.

Key features of our plays include:

• Meticulously edited full text of the plays with annotations and commentary
• Well-designed and laid out pages for easy readability
• Act and Scene summaries
• Plot Summary
• Critical Essays

Interested in knowing more? In our latest YouTube video, our Digital Marketing Executive gives a detailed explanation of what to expect from our Shakespeare Series. Watch it here – https://www.youtube.com/watch?v=X2TjktHL9fU

The Tragedy of Macbeth

Editor ​​Dr. Gautam Sengupta, former Professor and Head, Department of English,

Gurudas College, Kolkata outlines the various themes related to treachery and moral order which emerge throughout the play. Two critical essays which discuss the themes within the play are provided and will certainly be a valuable and unique resource to those studying the play.

This poetic tragedy deals with moral order. Macbeth gets politically instigated and, taken over by greed, murders King Duncan and becomes the King of Scotland.

The Merchant of Venice

Editor Dr Lovelina Singh, a professor at the Department of English and Cultural Studies, Panjab University has captured the dramatic elements of the work in her introduction to the play. The text also features two critical essays to help students gain an analytical perspective.

Often considered to be one of Shakespeare’s most controversial plays, The Merchant of Venice is a story of love, romance, revenge, and religious fascism set in the backdrop of 16th Century Venice.

The Tempest

In this text, editor Dr. Bibhash Choudhury, Professor, Department of English, Gauhati University, focuses on political allegory. The introduction includes an analysis of the post-colonial themes within the play. Two critical essays provided in the book further build upon post-colonial themes and political allegory.

This play is regarded as one of Shakespeare’s most poetic plays; and one that presents various allegorical interpretations.

Our recent blog post will help readers understand what’s in store for them through a chapter review.

Read our recent blog to know more about this text and what it has to offer! https://www.phindia.com/blogs/2022/03/29/the-other-in-the-tempest-chapter-review/

Julius Caesar

Shakespeare portrays the murder of King Caesar and how it was avenged by Mark Antony, a soldier in Caesar’s second triumvirate. Editor Dr. Zinia Mitra, Head, Department of English, Nakshalbari College, Darjeeling, provides a comprehensive introduction to the play and also provides act-wise summaries. Critical essays analysing the play are provided which include ‘Role of Women in Julius Caesar’ and ‘Important Themes in Question’.

This play portrays flaws that are present in everyone. The characters harbor natural human flaws such as greed, jealousy, and suspicion. As the story unfolds, it becomes clear how these tendencies can create political unrest.

Interested in knowing about these literary interpretations of one of Shakespeare’s most famous works? Read on in our latest Blog Post! https://www.phindia.com/blogs/2022/08/08/shakespeares-julius-caesar-portrays-the-instinctual-human-tendency-towards-political-unrest-heres-how/

Hamlet

Ranked among the most influential tragedies in English Literature. Editor Dr Gautum Sengupta, former Professor and Head, the Department of English, Gurudas College, Kolkata, provides ample annotation and commentary to the text for easy comprehension. Critical essays discussing the themes and perspectives of criticism make the book a valuable resource for those studying the play.

This play portrays the themes of vengeance, instability, and insanity. One view is that Hamlet hallucinates a ghost as he descends into insanity. Another reading is a pneumatological interpretation.

Read our recent Blog Post about the play! https://www.phindia.com/blogs/2022/08/01/symbolism-of-the-ghost-of-king-hamlet-in-hamlet-by-pallavi-ghosh/

A Midsummer Night’s Dream

Editor, Ishita Singh, Assistant Professor at Jesus and Mary College, Delhi University provides comprehensive act-wise summaries to encompass the complexities of the play. The critical essays included in the text discuss “Gender and Power” and “Rank and Rebellion”.

This play finds a fine balance between order and chaos as it takes place over four interwoven plots. The centrality of labouring class characters makes this comedy different from his others.

 As You Like It

Editor Kashish Dua, Assistant Professor at the Department of English, Jesus and Mary College encourages readers to critically examine the background and the various aspects of the play. The two critical essays provided dead will ‘pastoralism and comedy’ and gendering in the play.

Set in the Forest of Arden, this play deals with Rosalind and Celia’s experiences with disguises and desires. The play also portrays issues of exile and tension between two brothers.

Interested in purchasing one of these books? Buy them from our website https://www.phindia.com/SearchBooks/SearchphiBooks/?searchbooks=shakespeare

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Just email marketing@phindia.com if you have any queries or to enquire about textbook adoptions, library orders, or e-book samples of our textbooks.