Welcome to Phi learning's official blog!

PHI Learning, a trusted name in academic publishing with 62 years of excellence, offers affordable, NEP 2020-aligned textbooks, expert-authored content, and global reach, driving academic progress in higher education.

Tag: business

PHI Learning is committed to creating affordable textbooks, ensuring accessibility for students and educators across India and beyond.

  • Book Review – CORPORATE GOVERNANCE, ETHICS AND SOCIAL RESPONSIBILITY, Second Edition by BALACHANDRAN, V. and CHANDRASEKARAN, V.

     

    Dr. M. Sriram, Associate Professor, Department of Management Sciences, D. J. Academy for Managerial Excellence, Othakalmandapam, Coimbatore-641032

    • The chapters are well structured. The various facets of good governance is explained in a lucid manner.
    • The comprehensive coverage of the nuances of ‘Corporate Governance’ and various legal aspects relating to Corporate Governance.
    • The unique feature of the book is relating to a brief discussion on various CSR initiatives by India Inc. and also a snap shot on various labour legislations prevalent in India.
    • The book will be very useful to all those who lack clarity on the topics such as CSR, CG and Social Audit.

    ———-

    Dr. S. Thothadri, Assistant Professor & Research Supervisor, Department of Corporate Secretaryship, The New College (Autonomous), Chennai – 600 014, India.

    “The chapters and contents of the book are well arranged. The book extensively covers all the contents of Corporate Social Responsibility, Corporate Governance, CSR practices by Indian Corporates, Cadbury Committee Report on Corporate Governance, Clause 49 of the listing agreement, Compliance Report on Corporate Governance and NGO’s and their objectives. The book highlights the importance of Business Ethics, Professional Ethics, Social Accounting, Auditing and Reporting in a lucid manner which will be the need of the hour. The appendix and annexure in Chapter 1, Chapter 4, and Chapter 7 are noteworthy highlights of the book.

    The Air and Water (Prevention and Control on Pollution) Act has been included in a simple manner highlighting the importance of pollution prevention in order to achieve global sustainable development.

    The book will be very useful for the P. G. students as well as the students pursuing professional courses like Company Secretaryship, Chartered Accountants, etc., as it provides an insight into the guidelines for ethics to be maintained by various professionals.”

  • The Significance of Business Communication

    In the globalised, contemporary world Business Communication has risen to a position of extreme value. It is required by each and every working professional in order to do any business. Engineers require business communication skills when making plans for projects, scientist require it while writing their research papers and delivering their thesis presentations, office workers employ it when drafting letter and presenting ideas or showcasing their work, while managers need it to manage their staff effectively, while conveying their points with minimum misunderstanding and diplomats require business communications to ensure friendly ties and negotiations with other officials. All of these professionals in different fields rely so heavily on business communication, showing its importance in not only in sharing your ideas in a professional environment, but also just talking to your peers, and even listening to your colleagues in order to extract meaningful information from it.

    Business communication also plays an integral part in the corporate world, in not only business deals and talks with other companies, but also within itself in order to ensure the harmony of the employees to increase efficiency and output. At the same time, externally as well, advertising is based heavily on business communication.

    Business communication allows an individual to convey their thoughts in a concise manner, while present their views in a way which stays with the listeners, driving their points across. This sort of communication is especially useful during group discussions, job interviews and delivering presentations. Yet, business communication is not merely oral. It also comprises of writing reports, research papers, sending business letters and even writing resumes. One also needs to know that communication is a process involving both speaking and listening. Being able to focus on conversations, infer them well enough and develop on what one hears is a major part of their ability to prosper in a professional environment.

    Clearly, business communication is an indispensable tool that every person should possess in order to be a respected member of any community, while also move up the chain for better professional opportunities.

    Author: Ishan Pershad, Physics Student, Ashoka University

    Browse through our books and find out which ones suit your requirement on Business Communication

     

     

  • The Relevance Of Counselling In Business

    The corporate organization is a place where we spend approximately one-third of our lives, thus it plays a very significant role in shaping our behaviours and personalities. Some of the basic human issues at work place, if not checked properly can destroy the system. Hence, we as a manager owe a great deal of responsibility to manage it more effectively. A little bit of inner drive, motivation and knowledge about the ways to handle human behaviour will make this process smooth.

    Unfortunately the concept of counselling is greatly misunderstood and is quite unacceptable to the business world. Some of us either assume that we are born counsellors, and therefore, do not require any guidance with respect to counselling skills or are simply not ready to accept this concept as an intervening variable in determining the effectiveness of an organization. This is hardly surprising, given that many people in business have not been exposed to a counselling style of operating. The techniques used by professional counsellors can be used by managers but only if he or she understands the concept of counselling, recognizing the implication of the skills that he or she is applying and knows when it is appropriate to use these skills.

    One has to remember that key to success in any organization today lies in its ability to harness the potential of employees—which comes if managers begin to understand and utilize the skills of counselling. Use of counselling skills in business organization is still a relatively new concept and one that has tremendous potential for increasing individuals and their organizational effectiveness.

    In the Indian context, we have an old age tradition and culture of counselling as an acceptable mode of human relationship, but we are yet to acquire the modern scientific tradition of professionally trained counsellors, especially for business organizations. It is, therefore, necessary to have a book that talks about approaches of counselling specially designed for business.

    With these forethoughts in mind, Dr. Kavita Singh in her book on ‘Counselling Skills for Managers’ has made an attempt to help the managers in business organizations and budding professionals to develop their counselling skills, and be able to apply them appropriately in the right situations with the desired outcomes.

    Her book, published by PHI Learning, provides some insight into handling behavioural issues at work place by developing counselling skills.

    Want to be a successful manager or a corporate leader? Grab your copy now!!!