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PHI Learning, a trusted name in academic publishing with 62 years of excellence, offers affordable, NEP 2020-aligned textbooks, expert-authored content, and global reach, driving academic progress in higher education.

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  • The Relevance Of Counselling In Business

    The corporate organization is a place where we spend approximately one-third of our lives, thus it plays a very significant role in shaping our behaviours and personalities. Some of the basic human issues at work place, if not checked properly can destroy the system. Hence, we as a manager owe a great deal of responsibility to manage it more effectively. A little bit of inner drive, motivation and knowledge about the ways to handle human behaviour will make this process smooth.

    Unfortunately the concept of counselling is greatly misunderstood and is quite unacceptable to the business world. Some of us either assume that we are born counsellors, and therefore, do not require any guidance with respect to counselling skills or are simply not ready to accept this concept as an intervening variable in determining the effectiveness of an organization. This is hardly surprising, given that many people in business have not been exposed to a counselling style of operating. The techniques used by professional counsellors can be used by managers but only if he or she understands the concept of counselling, recognizing the implication of the skills that he or she is applying and knows when it is appropriate to use these skills.

    One has to remember that key to success in any organization today lies in its ability to harness the potential of employees—which comes if managers begin to understand and utilize the skills of counselling. Use of counselling skills in business organization is still a relatively new concept and one that has tremendous potential for increasing individuals and their organizational effectiveness.

    In the Indian context, we have an old age tradition and culture of counselling as an acceptable mode of human relationship, but we are yet to acquire the modern scientific tradition of professionally trained counsellors, especially for business organizations. It is, therefore, necessary to have a book that talks about approaches of counselling specially designed for business.

    With these forethoughts in mind, Dr. Kavita Singh in her book on ‘Counselling Skills for Managers’ has made an attempt to help the managers in business organizations and budding professionals to develop their counselling skills, and be able to apply them appropriately in the right situations with the desired outcomes.

    Her book, published by PHI Learning, provides some insight into handling behavioural issues at work place by developing counselling skills.

    Want to be a successful manager or a corporate leader? Grab your copy now!!!

     

  • What Should A Textbook Look Like?

    As a student you never think how a textbook should be, but you certainly know whether it appeals to you or not; whether the textbook is able to arouse enough curiosity in you to get going and learn the next topic or you simply lose interest after reading a few pages. Whether it is worth spending time on it! And whether you gain any real knowledge reading it.

    The textbook should not be merely a device for earning marks in examinations. Here comes the authors’ and publishers’ responsibility!

    It is very important for the authors to write a textbook keeping in mind the curriculum needs, students’ interest, and the students’ learning ability at a particular age bracket, and accordingly prepare a plan for each chapter. Most of us know that a good textbook is one which is written in a lucid manner for easy understanding. But is this enough? Of course not! It is equally important for the authors to choose contents carefully and decide on the depth of information required for the students of that particular standard. If you skip this crucial step of analyzing and making judgment on what to include and what to exclude, this may create a serious hindrance in students’ learning, and also in decision-making in favour of the text. This issue arises due to abundance of information on the subject available through different sources, especially on the web. Here, the authors’ must take responsibility for carefully analyzing the information and designing the text or the course material accordingly!

    Though a textbook is not the only resource for learning a concept, it is still viewed as an indispensable tool for both teachers and students whether at school or higher education. Besides being an important teaching resource, textbooks are also considered a self-directed study device to encourage students to acquire knowledge independently. Not only this but also the textbook prepares students for evaluation processes to allow them to next level entry. At the same time, it empowers them with the required hands-on experiences and much needed skills during their higher studies, thence serve as a gateway to career in industry. To ensure a successful learning experience, the authors must sync concept detailing with the quality, which obviously deserves greater attention in addition to the quantity. Over and above, a quality book should have all desirable pedagogical features in place to supplement text and support effective learning. Some of the features include learning objectives to define learning outcomes, interviews, case studies and vignettes, illustrations (photos, diagrams, charts, tables, maps and figures), examples of best practices, simulations, glossary of terms and practice questions. By virtue, employing effective pedagogical approaches as per the demand of the subject helps students achieve learning outcomes and realise their full academic potential.

    All-embracing, an authentic text is one that not only narrates concepts like a good teacher but also involves students in learning and allows them to interact. But again, the foundation of a textbook lay on logically planned contents and a strong structure that set a judicious, well thought out direction for the students to navigate the contents. Hence, the textbook should be designed in a way how best the students can digest it, assimilate it and turn it to their real advantage!

    We, at PHI Learning, try our best to publish books keeping all important criteria in mind to help students achieve their true potential and enjoy learning. So, visit us at www.phindia.com to explore and navigate contents of books curated as per your curriculum needs. Some of the pathfinder texts, embedded with desirable features, published by us are here to give you an idea of what a good textbook looks like, and of course, to help you find one of your interest….

    Bestselling PHI Textbooks

  • IPA Champion Award – Yet another FIRST achievement of Mr. Asoke Ghosh

    IPA Champion Award – Yet another FIRST achievement of Mr. Asoke Ghosh

    We, at PHI Learning, proudly announce that our Chairman and Managing Director, Mr. Asoke Ghosh, has been awarded the First IPA Champion Award. The award was presented by Mr. Hugo Setzer, Past IPA President during the 33rd International Publishers Congress, which took place in Jakarta, Indonesia from 10-12 November 2022.

    This is the first of this highest honour in IPA’s 125 years. It celebrates individuals who have, during their career, gone “above and beyond the norm to help the IPA achieve its goals on behalf of the publishing industry.” In the last 5 decades, Mr. Ghosh has tirelessly promoted IPA values. He started his participation in IPA in 1974 and became a member of its Executive Committee in 1983 and until 1990. He was later elected again to the Executive Committee in 1999 and served as IPA Vice-President from 2000 to 2004. He brought the 24th IPA Congress to New Delhi in 1992 for the very first time and then again in 2018.

    The IPA is the world’s largest federation of publishers’ associations. Its membership comprises 89 organisations from 73 countries in Africa, Asia, Australasia, Europe and the Americas. Based in Geneva, Switzerland, IPA represents the interests of the publishing industry in international fora and wherever publishers’ interests are at stake.

    Mr. Asoke Ghosh, the Father of Indian Publishing and this publication’s architect, holds an immaculate professional standing in this field that is adorned with accomplishments like being the first Indian and the sole Asian to be named Vice-President of the leading global organisation for publishing worldwide, the International Publishers Association. The IPA during the ceremony described him in golden words –

    “Asoke has been strongly involved with the IPA for most of his distinguished publishing career and has contributed a great deal to a stronger and more united organization.”

    Here is the presentation ceremony of the FIRST IPA Champion Award given to PHI Learning’s Chairman and Managing Director, Mr. Asoke Ghosh, ‘for going above and beyond to help the IPA achieve its goals on behalf of the publishing industry.’You can also watch the video on our YouTube Channel: https://youtu.be/45n9STjmxCM

    #IPAChampionAward #AsokeGhosh #InternationalPublishersAssociation #FIP #TheFederationofIndianPublishers #Award