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PHI Learning, a trusted name in academic publishing with 62 years of excellence, offers affordable, NEP 2020-aligned textbooks, expert-authored content, and global reach, driving academic progress in higher education.

Author: PHI Learning Pvt. Ltd.

  • The Role of NEP 2020 in Creating an Inclusive School

    Inclusive education is the most effective way to give all children a fair chance to go to school, learn and develop the skills they need to thrive. It means all children in the same classroom and in the same school with equal learning opportunities despite their disabilities or languages they speak. Inclusive education system values the unique contributions students of all backgrounds bring to the classroom and allow diverse groups to grow side by side, to the benefit of all—children, parents, society, and country at large.

    Inclusive education is about ensuring access to quality education for all students by effectively meeting their diverse needs in a way that is responsive, receptive, respectful and supportive. Students participate in the education program in a common learning environment with support to diminish and remove barriers and obstacles that may lead to exclusion.

    The latest provision in the New Education Policy (NEP) 2020, approved by India’s Union Cabinet in July 2020, encourages, and promotes “Barrier-free access to Education for all Children with Disabilities.” India’s first Education Policy was initially established in 1986 and last revised in 1992. Since then, India needed a change in its entire Education Policy. The New Education Policy describes the much-awaited new reforms that India was looking for. These adaptations are designed with special consideration for children with impairments and those from low-income families. The focus of this new rule’s implementation is on two things– Imparting knowledge and training faculties on how to teach children with specific disabilities. These norms are made keeping in mind the Right of Persons with Disability Act-2016 to provide barrier-free education to children with disability. According to the NEP, children with disabilities will be able to participate equally in all aspects of the educational system.

    The major challenge this system faces is the progress of children at a slow pace. All students are different and therefore have different individual needs. Similarly, children with different disabilities have differing needs. Hence, it is important to choose the right type of inclusive education for the students based on their individual needs, and to get appropriate outcomes, the inclusive education system requires amendments at all levels of society, especially at the level of school and teaching instructors. The first and foremost requirement is the teachers’ training. The instructors or teachers dealing with special children must be well trained as per the needs of the children. Thus, under the New Education Policy, a provision has been made that all teacher education programmes must include instruction on how to teach children with specific impairments. Ensuring the inclusion and equal participation of children with disabilities, the students will be enabled to fully participate in the regular schooling process from the foundational stage to higher education.

    The Rights of Persons with Disabilities (RPWD) Act 2016 defines inclusive education as a ‘system of education wherein students with and without disabilities learn together and the system of teaching and learning is suitably adapted to meet the learning needs of different types of students with disabilities’. This Policy is in complete consonance with the provisions of the RPWD Act 2016 and endorses all its recommendations with regard to school education. Barrier free access for all children with disabilities will be enabled as per the RPWD Act.

    School buildings must be refurbished and schools will be supported for providing all children with disabilities accommodations and support mechanisms tailored to suit their needs and to ensure their full participation and inclusion in the classroom. In particular, assistive devices and appropriate technology-based tools, as well as adequate and language-appropriate teaching-learning materials (e.g., textbooks in accessible formats such as large print and Braille) will be made available to help children with disabilities integrate more easily into classrooms and engage with teachers and their peers.

    The Latest book on CREATING AN INCLUSIVE SCHOOL, published by PHI Learning, addresses all the above issues and meets the demand of the NEP 2020 to make learning successful. So, if you are a student of education or a teacher at any school in any capacity, Get your copy now and avail our discount offer …!

     

  • Creative Branding Strategies Digital Marketing

    Creative branding is the process of building a company’s brand identity. In your organisation’s digital marketing efforts, developing a strong brand identity is necessary. This is since your branding communicates to potential clients and customers what your organization is all about. It creates an image of your brand in the customers’ minds and helps them visualize your brand’s goals, values, and mission. This is the information which customers are ultimately looking for when they are trying to choose out of several competing brands. Companies must show customers the core values behind their products.

    Creative branding is more than a brand image –

    Creative branding is the process of establishing your company’s identity. When a company applies innovative and unique marketing strategies, it becomes recognizable. A branding strategy is how your company interacts with customers. It is the process of creating a unique presence in customers’ minds and ensuring loyalty. Your branding is invisible. It is how your company comes across – it is your brand’s public image. Amazon’s CEO Jeff Bezos defines personal branding as “what people say about you when you’re not in the room”. This definition extends to organizations.

    Creative branding is essential –

    Good branding tells your story in an instant. It clarifies what makes your brand unique. A great marketing strategy seeks to attract clients with an emotional connection. A personal connection with customers helps a brand gain the reputation it seeks.

    Good branding defines your goals both to the customers and the company. It helps guide your company’s advertising and marketing strategies.

    Creative branding can help differentiate your brand from competitors. Here are 5 creative marketing strategies –

    Make an emotional connection – A powerful brand strategy appeals to clients’ emotions. People act on instinct more often than they make rational decisions. Focusing on your clients’ core values and beliefs brings them closer to you.

    Your branding is how clients perceive your business. Your marketing strategy should be centered around the emotional value of your product. This establishes what your brand stands for.

    A great example is Nike’s Marathon Runner ad which salutes the last place runner. The ad promotes bravery and overcoming challenges, making the brand relatable to everyone. It attaches emotional depth to Nike’s products.

    Have a unique positioning – A company’s positioning is the image of it in the minds of its customers. It is how the customers tell a company apart from its competitors.

    A unique positioning involves offering a customer experience that competitors do not. This could be a trademark design or an innovative customer service strategy. A unique position sets your company apart from competitors. It is your brand’s selling point.

    Focus on a niche – Another branding strategy is to target customers through a niche product. This method is separate from positioning. Positioning involves offering a unique product in a competitive market. A niche is a segment in a competitive market that has less competition.

    The more unique your niche is the less room for competition. An urban planning company could find its niche in sustainability through solar power. An interior design company could offer a particular form of minimalist design.

    Set yourself apart in your industry through expertise.

    Optimize the customer experience – A brand should connect with customers on a personal level. One method of doing this is by segmenting your audience to optimize the user experience. Practice “omnichannel” marketing by providing services on all marketing platforms. Your brand should cater to each audience segment and each platform.

    This method helps provide a personal touch to the customers’ experience. It focuses your marketing strategy on customers’ needs, encouraging customer engagement and loyalty.

    Offer a competitive product – “Word of mouth” is a very effective marketing strategy. Satisfied clients are likely to promote your brand to their contacts. This form of reach is invaluable.

    Your brand should update its products in line with the latest technology. Have a competitive product, competitive pricing, and excellent customer service. Your brand identity is your promise to your customers. Good branding is when you keep this promise.

    Creative branding connects the service and the client

    Creative branding is essential to companies in Digital Marketing. This is because the industry offers a service that should suit clients’ personal needs. In this sector, companies create clients’ and customers’ identities in the market by managing their online channels Your Digital Marketing strategy should align with your brand’s needs to build your brand personality and meet your organization’s goals. A clear and concise branding strategy ensures the company communicates well with clients and customers. A strong brand identity establishes its core values in an instant.

    Interested in strengthening your organization’s brand identity and image? Check out some of our excellent Digital Marketing textbooks to learn all your need to know about how to effectively build your brand. Log on to www.phindia.com.

     

     

     

  • Metro Operations And Their Management

    Economic Development and Economy of any country relates directly to its infrastructure  and urban transport system of which Metro systems plays a significant role. In India, the continued support of Government over the past decades led the development of a wide range rail-based mass transport systems across the country.

    Although the metro system is considered as a sub-system or extension of railways, the nuances of metro operations are very different from that of mainline railways. Operations and maintenance services in Metro systems include various functions and services, such as train service operations, station operations, customer service, ticketing and fare collection, control centre management, security management, asset management planning and deployment, rolling stock maintenance, stations and depot facility management, track and structures, signaling and traction power maintenance and many more functions.

    Today, however, several metro rail systems in India are in the different phases of design, construction, and operations. DMRC has always been at the forefront to support these metro rail systems by sharing its experiences. Every metro rail system has to traverse its own journey, but there is no need to reinvent the wheel every time.

    The solutions to the challenges faced in O&M of Metro systems should be handy to the managers. Hence, in dearth of literary work on Metro operations and management, the authors have made a sincere effort to bring out a comprehensive book addressing the needs of the professionals and the future managers. They have shared their wide experience and expertise on various aspects of MRTS, starting from the planning, execution, operations, maintenance and management for the future development in the field of MRTS. The book covers key areas in metro railway operations management and discusses important issues, supported with case studies, to be considered while planning a metro system to ensure efficient operations.

    Simply, the book is a concise yet comprehensive guide to metro operations, and is a must-read for all professionals and the scholars who aspire to be metro managers. 

    Incredible endorsement and foreword by the Experts— Dr. E. Sreedharan, Dr. Mangu Singh, and Mr. Vikas Kumar. 

    Visit us @ www.phindia.com and Grab your copy now…!