Just Released!! – MANAGING INTELLECTUAL PROPERTY THE STRATEGIC IMPERATIVE BY SOPLE, VINOD V.

MANAGING INTELLECTUAL PROPERTY THE STRATEGIC IMPERATIVE

SOPLE, VINOD V.
The book presents a comprehensive treatment of Intellectual Property concepts and its…
MANAGING INTELLECTUAL PROPERTY The Strategic Imperative
ISBN: 978-81-203-4883-7
Pages: 464
Binding: Paper Back
Edition: FOURTH EDITION
Price: R 450.00

Book Details

About The Book

Description:

The book presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. Now, in its Fourth Edition, it includes a new chapter on IPR in Biotechnology and numerous cases/caselets in most of the chapters. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and Multiple Choice Questions is available at www.phindia.com/sople This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text valuable.

Key Features

• Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. • Practices issues of IPRs in Cyber Space, Fashion Design, Biotechnology and Pharmaceutical industry. • Classifies systems in practice for various IPs. • Provides IPRs legal provision in Indian context. • Includes a comprehensive glossary of important terms.

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