Sixth Edition
Reviews
Dr. Justin Paul is an outstanding author, an excellent teacher and mentor. Amongst the entire excellent academic faculty at IIM Indore, he was one of the best and most liked. It was an honour and privilege to study under the guidance of such a guru.
Dr. Pranav Mohan (IFC, World Bank)
I would like to take this opportunity to thank Dr. Justin Paul for writing the book on International Business, Sixth Edition, PHI Learning. I LOVE THIS BOOK. It is different from all other books I have ever read. The book gives all the relevant details of the effects of the policies and current changes in the international business environment.
Dr. Divya Negi Ghai, Graphic Era University, Dehradun
It was a pleasure and unique experience to be taught by Professor Justin Paul at the University of Washington. I especially valued his international experience and insight, candor and professional depth. I also had the chance to interact with Professor Paul on a personal level and was particularly struck by his integrity and genuine interest.
Avishai Baral, USA, Financial Analyst at Amazon.com
It is with immense pleasure that I am writing to endorse for Dr. Justin Paul’s work. I have read his books and have also referred them several times. His books have emerged as the best selling title in Asia, particularly in South Asia. It is one of the best text available on the subject. The book covers all the aspects of International Marketing with a focus on IB environment, strategy and EXIM procedures.
Dr. Mahua Dutta, Professor, Fortune Institute of
International Business, New Delhi