Description:

The comprehensive coverage of the Sixth Edition equips students with the latest information on e-commerce—concepts, models, strategies, and techniques that can be used to build useful e-commerce applications. The book features several comprehensive and diverse case studies and data on Indian corporations, as well as multinational companies showing success and failure of their Web-based electronic business models. Coverage of a broad range of topics, including the latest developments in technology as well as taxation issues, makes the book a solid introductory text for the rapidly expanding number of courses in e-commerce for the students of business management and commerce at undergraduate and postgraduate level, and also, for the students pursuing courses in computer applications, information technology and computer science engineering.

KEY FEATURES

• Provides coverage of all elements of e-commerce, including customer relationship, supply chain management, e-payment, e-security, mobile commerce, and Web designing.

• Addresses key legal issues related to taxation (including GST), privacy, copyright, and so forth.

• Gives the end-of-chapter Internet search exercises to help students develop analytical skills.

• Defines key technical terms in the glossary.

NEW TO THE SIXTH EDITION

• Updated tables and figures throughout the book

• Mobile business models, which are gaining more importance nowadays

• New topics such as business models, search engine optimization, digital payment transition in India, and so on

• Augmented sections on social media marketing, security on the Internet, etc.

• Completely revamped chapters on ‘Information Systems for Mobile Commerce’, ‘Legal and Ethical Issues’, and ‘E-commerce Laws and Taxation Issues’.

TARGET AUDIENCE

• MBA/PGDM­/BBA

• MCA/BCA

• B.Tech (IT/CSE)

• M.Tech (IT)

• M.Com/B.Com