Description:

Introduction to E-Business is the outcome of the author's more than a decade of dedicated teaching, research, and curriculum development in the field of digital business. Closely aligned with the courses on E-Business, this book distills the experience gained from classroom interactions, industry collaborations, and the fast-changing digital landscape into a structured learning resource. The book is designed to serve MBA students specializing in technology and management, undergraduate students pursuing in information systems and industry professionals seeking a comprehensive yet practical understanding of e-business. Its modular structure also allows faculty members to adapt the material for either a technology-oriented or management-oriented approach.

Organized into four parts, the book builds progressively from foundational concepts to advanced applications. Part I introduces business basics and information systems foundations. Part II explores the digitization of procurement, customer engagement, and supply chain operations. Part III covers enabling technologies including internet infrastructure, security and payments, system integration, and supply chain traceability. Part IV emphasizes decision support in e-business through web analytics, sentiment analysis, recommender systems, and auctions. Each chapter is enriched with case studies, examples, and exercises, making the book not just theoretical but also application-driven. Supported by slide decks for classroom use, it provides living contents that reflects ongoing technological shifts and evolving business practices. The book equips readers with systems thinking, analytical rigor, and practical insights to thrive in the digital enterprise era.

KEY FEATURES

• Balanced Perspective to bridges conceptual clarity and practical relevance, making it equally useful for students, faculty, and industry professionals.

• Comprehensive Coverage spanning foundations, functional areas, enabling technologies, and decision support systems in e-business.

• Pedagogical Support by introducing real-life case studies, examples, and end-of-chapter exercises, supplemented with ready-to-use slide decks (PPTs) for faculty.

• Systems-Level Approach to encourage analytical thinking and systems perspective, enabling readers to understand how technologies and business processes integrate in the digital enterprise.

• Addresses cutting-edge topics such as blockchain, digital payments, web analytics, sentiment analysis, recommender systems, and auctions.

TARGET AUDIENCE

• MBA – Information Technology

• B.Tech– Information Technology