Description:

In this bold new edition of Technology and Innovation Management in the Age of Gen AI, new chapters 14 through 17 dive deep into the seismic shift Gen AI brings to strategy, operations, and leadership.

The focus is on Gen AI's role in accelerating innovation, redefining business models, and reshaping product lifecycle management. The book highlights how Gen AI drives hyper-personalization, operational efficiencies, and disruptive innovation while addressing critical topics such as ethical AI, data governance, and navigating regulatory challenges. Drawing on frameworks from leading institutions, it emphasizes human-AI collaboration, AI literacy, and responsible deployment to overcome adoption hurdles. From redefining R&D pipelines to reshaping product lifecycles, Gen AI is no longer a tool—it's a transformative force.

All remaining chapters have been meticulously revised to reflect this revolution. Case studies are sharper. Frameworks are smarter. Insights are tuned for a world where algorithms co-create with humans.

Whether you're a student, faculty, tech leader, innovator, or curious strategist, this book offers a clear lens into managing change in the Gen AI era. It's fast-paced, future-ready, and built for minds—human and machine alike.

Read it to lead Technology and Innovation in the age of Gen AI

WHAT IS NEW TO THIS EDITION?

• Four new chapters (Chapters 14 through 17) on Gen AI applications in technology and innovation.

• All existing chapters of the previous edition have been revised to reflect the Gen AI applications and implications.

TARGET AUDIENCE

• MBA/PGDBM/PGDM

• B.Tech/M.Tech. Computer Science

• BCA/MCA