Description:

The book, now in its sixth edition, offers a comprehensive treatment of Intellectual Property concepts and their applications in Indian industry. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP.

NEW TO THE SIXTH EDITION

• A new chapter has been introduced on Digital Personal Data Privacy and Protection. Numerous sections such as clinical research regulations, planned purification, combination therapy, alternate delivery, trade dress trademark protection, trademark caution notice, comparative advertising and trademark violation, contributory and vicarious infringement, two statutes for farmers' rights, incremental innovation, piracy in fashion design, patentable or not patentable biotech inventions have now been incorporated in the respective chapters.

• More cases/case-lets have been introduced in the present edition.

KEY FEATURES

• Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications etc.

• Practices and issues of IPRs in Cyber Space, Fashion Design, Biotechnology and Pharmaceutical industry.

• Classifies systems in practice for various IPs.

• Provides IPRs legal provision in Indian context.

• Includes a comprehensive glossary of important terms.

• Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and Multiple-Choice Questions is available at www.phindia.com/sople.

TARGET AUDIENCE

• MBA

• B.Tech / M.Tech.

• PG Diploma in IPR

• Certificate courses in IPR