Description:

With the increased pace in globalization and internationalization of business, cross-cultural management has assumed enormous significance. And, as multinational corporations (MNCs) and Transnational Corporations (TNCs) spread their wings across nations with numerous employees of different nationalities, with their different cultures, different mores and different behaviours, organizations have to reconcile these differences and have to forge a unified organizational culture to achieve their mission, vision and objectives. This book eminently suits as a text to address these goals.

Divided into 14 chapters, this comprehensive and well-organized text discusses in detail the many cultural issues facing organizations. The author, with his expertise and wealth of experience, provides a masterly analysis of the subject, harmoniously blending the theory and practice of cross-cultural management, making it a unified whole. Not only does the text give a thorough understanding of culture, showing that it is an amalgam of shared values and behaviours of groups as well as a phenomenon applicable to individuals, it also delineates the many facets of corporate culture.

The text discusses the entire gamut of organizational culture, cultural differences, diversity management, cross-cultural management, globalization, impact of culture on globalization, international human resource management issues, and the impact of technology and culture on organization. In addition, it focuses on cross-cultural communication, cultural issues in mergers and acquisitions, cross-cultural decision making, and ways and means of managing cross-cultural teams.

This text, which is suffused with examples and case studies to illustrate the theories discussed, is intended as a text for students of management. It would be equally useful as valuable reading for practising managers, especially for those managing cross-cultural teams.

NEW TO THE EDITION

• Introduces new case studies.

• Includes box items to emphasize key information.

• Updates text and other case studies wherever necessary.

KEY FEATURES

• Includes chapter opening and closing Case Studies following the international practice.

• Presents a seamless fusion of theory and practice.

• Deals with cross-cultural issues in the use of modern techniques such as BPR, TQM, Lean and Six-Sigma, Toyota Production Systems (TPS), and Quick Response Manufacturing.

• Supported by chapter-wise MCQs (with answers) and PPTs available online.

TARGET AUDIENCE

• MBA

• Practising Managers