Description:

This well-received and widely accepted book by the students of business schools across the country, now in its Eighth Edition, provides cases that have been culled from the real business world and drawn from authentic sources.

In the present edition, the following cases have been thoroughly updated:

• Ace Designers • BEML • BHEL • BPL • Gillette India • Infosys • Oracle • SAP • Standard Chartered Bank • Taj West End • HMT Watches • HMT Machine Tools

Besides, a new case on ‘5G Network in India’ has also been added.

These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and international business.

The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices.

The book is designed as an adjunct text for postgraduate students of management. Besides, executives attending various management and development programmes would also be greatly benefited by reading this book.

TARGET AUDIENCE

• MBA/BBA

• PG Diploma in Marketing Management

• B.Com /M.Com