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THE SERVICE-DOMINANT LOGIC OF MARKETING: Dialog, Debate, and Directions


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THE SERVICE-DOMINANT LOGIC OF MARKETING: DIALOG, DEBATE, AND DIRECTIONS

Pages : 468

Print Book ISBN : 8120330404
Binding : Paperback
Print Book Status : Available
Print Book Price : 395.00  296.25
You Save : (98.75)


Description:


This book discusses in detail a new model for marketing namely the Service-Dominant Marketing. Accordingly, the paradigm used is service-centered, customer-oriented, relationship-focused

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