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Helping Teachers to Teach and Students to Learn

EASTERN ECONMIC EDITION

PRINCIPLES OF MARKETING - ABOUT AUTHOR(S)


KAPOOR, NEERU

Neeru Kapoor, Ph.D. (from Delhi School of Economics, University of Delhi) is Associate Professor in the Department of Commerce, Delhi College of Arts and Commerce, University of Delhi. She has more than 25 years of teaching experience and her interests include Marketing, Advertising, Management and Organisational Behaviour. She is a research guide at IGNOU for the MBA programme. She has also been a visiting faculty for M.Com. in the Department of Commerce, Delhi School of Economics, University of Delhi and the guest faculty at other prestigious management institutes in Delhi.

Dr. Neeru Kapoor is also a part-time lesson writer with the Institute of Lifelong Learning (ILLL), University of Delhi. She has presented papers in the national and international conferences with the latest one being the global conference held at the Oxford University, London. She has also presented paper at the International Conference held at the Harvard University, Boston, USA and the European Conference held at Germany. She has published a number of articles in various national and international journals of repute. She has authored four books titled Television Advertising and Consumer Response, Economics Where People Matter, Advertising and Personal Selling, and Human Resource Management, whichhave been well-received by the academics.


KAPOOR, NEERU