A.K. Chitale, Ph.D., is former Director and Academic Advisor, GSIMR, Indore. Dr. Chitale has more than four decades of teaching and research experience in Mechanical Engineering and Production Engineering. He has authored a number of books on these subjects. Of these, Product Design and Manufacturing, Materials Management: Text and Cases, Product Policy and Brand Management and Organizational Behaviour: Text and Cases have been published by PHI Learning, Delhi.
R.C. GUPTA, PhD, is Professor and Head, Department of Industrial and Production Engineering, SGSITS, Indore. He is also a Fellow member of the Institute of Cost and Works Accountants (ICWA), Kolkata, and the member of Institution of Engineers (India). He is the co-author of Materials Management: Text and Cases and Product Design and Manufacturing, 6th ed., published by PHI Learning, Delhi.