International Business, Third Edition

TRIMESTER
COURSE OUTLINE BASED ON
INTERNATIONAL BUSINESS, JUSTIN PAUL 3 rd Edition

Total No. of Sessions : 20

Introduction
The world market place and the entire global economic environment are at one of the most profound points of change. The rapid pace of technological development, the shifting markets with the changes in global consumer tastes and preferences, emergence of global corporations and their conduct of worldwide operations, and last but not the lest, the process of restructuring of the industrial economies, and the liberalization policies pursued by the developing nations are among the forces which are reshaping the world economy and its trading patterns.

Globalization of Business
The internationalization of the world economy has been rapid during the last two decades. Besides trade, there is now a greater flow of capital, labour, information, technology and organization of the production process itself across borders. These are indications to suggest that the 21 st century promises to be a decade of massive globalization.

Relevance
Companies from Western Europe and United States and Japan collectively produce probably more than three times as much in their foreign markets as they export. And about one-third of their exports and imports are transacted on an intra-firm basis between their parent companies and their affiliated companies abroad or between their affiliated companies themselves.

All this means that it is impossible for domestic company executives to consider their domestic markets and domestic competition alone. If they fail to look beyond their national boundaries they may unknowingly lose marketing opportunities to competitors that do. Worse yet foreign competitors will encroached on their hard earned market position at home so fast that it may be too late for them to respond.

In a global environment like this, it is impossible to understand and succeed in business without understanding the repercussions of business realities and developments in other countries. International Business course will help the students relating the material to current events as well as their own daily life and most importantly broaden their understanding of the global business environment and its influence on the role of business executives.

This is purely with this intention that international business course is made a compulsory course for the students and IIM Indore can carve a niche in the international arena.

Objectives
IB course is truly global and offers a broad coverage of business in many parts of the world and from both developed and developing countries, respectively. Topics delivered in the course will help the students in the future roles, as managers and entrepreneurs. In the International Business course, we have offered an integrated approach making connections to many different concepts and functions and cross cultures. The cross- functional emphasis will help students to gain a broadened understanding of the environment, players and policies at work in the areas of international marketing. Problems solving strategies will help the students to provide analytical skills and tools they will use to meet many challenges in today's international business environment. This course will also deal with export-import procedures.

Evaluation
Assignment : 20%
Final Exam : 30%
Quizzes : 30%
Class Participation :  05%
Case Presentation : 15% 

Session-wise Schedule

Sessions

Topic

Reading

Case

1

International Business and Emerging Global Scenario

International Business, Chapters 1 and 3

Wal-Mart's Global Expansion, p.97

2

WTO Agreements

International Business, Justin Paul, Chapter 2

Arvind Mills, p. 99

3

WTO, Political Economy and International Business

International Business, Justin Paul, Chapter s 4 and 5

FMCG Sector, Chapter 4, p.42

4

The cultural environment and issues and differences in culture

International Business, Justin Paul, Chapter 9

Cultural Factors in an MNC, p.413

5

WTO and Intellectual Property Rights

International Business, Justin Paul, Chapter 8

 

6

International Trade Theories

International Business, Justin Paul, Chapter 10

Cases in Chapter 10

7

Regional Economic Integration and Trade Block

 

International Business, Justin Paul, Chapter 12

Free Trade Agreement, p.192

8

Foreign Direct Investment

International Business, Justin Paul, Chapter 13

FDI and Global Sourcing, p.22

9

International Business Environment, Country Analysis and International Market Research

International Business, Justin Paul, Chapter 14

Infobeans, p.250

10

Foreign Exchange Markets

International Business, Justin Paul, Chapter 16

Review Questions, Chapter 16

11

International Business Strategies

International Business, Justin Paul, Chapter 20

1. McDonald, p.344
2. Bata, p.338

 

12

Global Market Entry Strategies

International Business, Justin Paul, Chapter 21

 

1. Ranbaxy, p.357
2 .VSNL, p.362

 

13

International Marketing Strategies

International Business, Justin Paul, Chapter 23

1. BP Amoco, p.394
2.   Giordans, p.394

14

Exporting and Importing

International Business, Justin Paul, Chapter 25

International Business, Justin Paul, pp.523

15

Trade Finance

International Business, Justin Paul, pp.276-281

Review Questions 1 and 3, Chapter 16

16

Global Human Resource Management

International Business, Justin Paul, Chapter 24

1. Gillette
2. Colgate-Palmolive

 

17

International Business and Foreign Trade: Structure and Trends

International Business, Justin Paul, Chapter 27

Telecom going Global, p.116

18

Chinese Imports

International Business, Justin Paul, Chapter 28

Bicycle Imports and Hero Motors, p.479

19 and 20

 

Case Studies

 

1. Tata Steel, p.109
2.  Amgen's Success, p.490
3. Ford, p.514
4. Adani, p.517

 

Review Questions, p.324

 

Contents

About the Author

Student Centre

Course Outlines:- Semester Outline , Trisemester Outline

Instructor Resources