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International Business, Third Edition
TRIMESTER
COURSE OUTLINE BASED ON
INTERNATIONAL BUSINESS, JUSTIN PAUL 3 rd Edition
Total No. of Sessions : 20 |
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| Introduction
The world market place and the entire global economic environment are at one of the most profound points of change. The rapid pace of technological development, the shifting markets with the changes in global consumer tastes and preferences, emergence of global corporations and their conduct of worldwide operations, and last but not the lest, the process of restructuring of the industrial economies, and the liberalization policies pursued by the developing nations are among the forces which are reshaping the world economy and its trading patterns.
Globalization of Business
The internationalization of the world economy has been rapid during the last two decades. Besides trade, there is now a greater flow of capital, labour, information, technology and organization of the production process itself across borders. These are indications to suggest that the 21 st century promises to be a decade of massive globalization.
Relevance
Companies from Western Europe and United States and Japan collectively produce probably more than three times as much in their foreign markets as they export. And about one-third of their exports and imports are transacted on an intra-firm basis between their parent companies and their affiliated companies abroad or between their affiliated companies themselves.
All this means that it is impossible for domestic company executives to consider their domestic markets and domestic competition alone. If they fail to look beyond their national boundaries they may unknowingly lose marketing opportunities to competitors that do. Worse yet foreign competitors will encroached on their hard earned market position at home so fast that it may be too late for them to respond.
In a global environment like this, it is impossible to understand and succeed in business without understanding the repercussions of business realities and developments in other countries. International Business course will help the students relating the material to current events as well as their own daily life and most importantly broaden their understanding of the global business environment and its influence on the role of business executives.
This is purely with this intention that international business course is made a compulsory course for the students and IIM Indore can carve a niche in the international arena.
Objectives
IB course is truly global and offers a broad coverage of business in many parts of the world and from both developed and developing countries, respectively. Topics delivered in the course will help the students in the future roles, as managers and entrepreneurs. In the International Business course, we have offered an integrated approach making connections to many different concepts and functions and cross cultures. The cross- functional emphasis will help students to gain a broadened understanding of the environment, players and policies at work in the areas of international marketing. Problems solving strategies will help the students to provide analytical skills and tools they will use to meet many challenges in today's international business environment. This course will also deal with export-import procedures.
Evaluation
Assignment : 20%
Final Exam : 30%
Quizzes : 30%
Class Participation : 05%
Case Presentation : 15% |
Session-wise Schedule |
Sessions |
Topic |
Reading |
Case |
1 |
International Business and Emerging Global Scenario |
International Business, Chapters 1 and 3 |
Wal-Mart's Global Expansion, p.97 |
2 |
WTO Agreements |
International Business, Justin Paul, Chapter 2 |
Arvind Mills, p. 99 |
3 |
WTO, Political Economy and International Business |
International Business, Justin Paul, Chapter s 4 and 5 |
FMCG Sector, Chapter 4, p.42 |
4 |
The cultural environment and issues and differences in culture |
International Business, Justin Paul, Chapter 9 |
Cultural Factors in an MNC, p.413 |
5 |
WTO and Intellectual Property Rights |
International Business, Justin Paul, Chapter 8 |
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6 |
International Trade Theories |
International Business, Justin Paul, Chapter 10 |
Cases in Chapter 10 |
7 |
Regional Economic Integration and Trade Block
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International Business, Justin Paul, Chapter 12 |
Free Trade Agreement, p.192 |
8 |
Foreign Direct Investment |
International Business, Justin Paul, Chapter 13 |
FDI and Global Sourcing, p.22 |
9 |
International Business Environment, Country Analysis and International Market Research |
International Business, Justin Paul, Chapter 14 |
Infobeans, p.250 |
10 |
Foreign Exchange Markets |
International Business, Justin Paul, Chapter 16 |
Review Questions, Chapter 16 |
11 |
International Business Strategies |
International Business, Justin Paul, Chapter 20 |
1. McDonald, p.344
2. Bata, p.338
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12 |
Global Market Entry Strategies |
International Business, Justin Paul, Chapter 21
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1. Ranbaxy, p.357
2 .VSNL, p.362
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13 |
International Marketing Strategies |
International Business, Justin Paul, Chapter 23 |
1. BP Amoco, p.394
2. Giordans, p.394 |
14 |
Exporting and Importing |
International Business, Justin Paul, Chapter 25 |
International Business, Justin Paul, pp.523 |
15 |
Trade Finance |
International Business, Justin Paul, pp.276-281 |
Review Questions 1 and 3, Chapter 16 |
16 |
Global Human Resource Management |
International Business, Justin Paul, Chapter 24 |
1. Gillette
2. Colgate-Palmolive
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17 |
International Business and Foreign Trade: Structure and Trends |
International Business, Justin Paul, Chapter 27 |
Telecom going Global, p.116 |
18 |
Chinese Imports |
International Business, Justin Paul, Chapter 28 |
Bicycle Imports and Hero Motors, p.479 |
| 19 and 20
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Case Studies
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1. Tata Steel, p.109
2. Amgen's Success, p.490
3. Ford, p.514
4. Adani, p.517
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Review Questions, p.324 |
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Contents
About the Author
Student Centre
Course Outlines:- Semester Outline , Trisemester Outline
Instructor Resources |