International Business, Third Edition

COURSE OUTLINE AND SYLLABUS FOR SEMESTER SYSTEM:
INTERNATIONAL BUSINESS

(40 SESSIONS)
Based on International Business, Justin Paul, 3 rd Edition

Sessions

Topic

Reading

Case

1

Globalisation and International Business

International Business, Justin Paul, Chapter 1

Wal-Mart, p.97

2

WTO: Provisions and Agreements

Chapter 2

Arvind Mills in the era of WTO, p. 99

3

International Trade: Trends, Challenges and Opportunities

Chapter 3

Globalization Pressure and Internationalization Strategy of Tata Steel, p.109

4

Political Environment, Trade Liberalisation and Imports

Chapter 4

Industry-wise Analysis

a. FMCG Sector, p.42

5

WTO and Intellectual Property Rights

Chapter 5

Indian Industries and IPRs, p.67

6

WTO and GATS

Chapter 7

Telecom going Global, p.116

7

Legal Environment and Disputes

Chapter 8

8

Cultural Differences

Chapter 9

Cultural Factors in an MNC, p.413

9

International Trade Theories

Chapter 10

Two cases given in p.164

10

India's Trade Policy

Chapter 11

Foreign Trade Policy 2004-09, p.178

11

Regional Trade Blocks

Chapter 12

Free Trade Agreement and Strategy of ABC Ltd., p.192

12

Foreign Direct Investment

Chapter 13

FDI and Global Sourcing, p.223

13

Country Analysis and International Market Research

Chapter 14

Country Analysis and International Market Research for Infobeans

14

Global Monetary System

Chapter 15

Review Questions, p.268

15

Foreign Exchange Market

Chapter 16

•  Exhibit 16.3, p.276

•  Review Questions 2, p.281

16

Trade Finance (Export Finance)

Chapter 16 (pp.276-281)

Review Questions 1 and 2

17

Exchange Rates and Risk Management

Chapter 17

Examples in pp.289-290.

18

EURO and Export Invoicing

Chapter 18

Review Questions, p.315

19

Currency Crisis and Lessons

Chapter 19

Review Questions, p.324

20

Strategic Management and MNCs

Chapter 20

•  Bata's Strategy, p.338

•  McDonald's Strategy, p.344

21

Global Market Entry Strategies

Chapter 21

Ranbaxy, Global Market Entry Strategies, p.357

22

International Business Strategies - Case Studies

pp.340, 342, 362-370

•  Ryan Air, p.340

•  Holiday Inn's Strategy, p.342

•  VSNL, p.362

23

Globe-Hex Strategic Model for Success

Chapter 22

Review Questions, p.381

24

International Marketing Strategies

Chapter 23

Giordano's Marketing Strategy, p.394

25

Export Sales Contract and Pricing

pp.390-391

Review Question 5, p.399

26

International Human Resource Management

Chapter 24

•  Gillette's Recruitment Strategy, p.412

•  Colgate-Palmolive, p.412

27

Export-Import Procedures

Chapter 25

A typical Import Transaction with LC, p.447

28

Steps for Exporting

pp.523-526

29

Special Economic Zones

Chapter 26

Review Questions, p.458

30

Structure and Trends in Foreign Trade

Chapter 27

31

Chinese Imports

Chapter 28

Bicycle Import and Hero Motors, p.479

32

Global Sunrise Industry Analysis and Acquisition Strategy for Internationalisation

Chapter 29

Amgen's Success, p.490

33

Electronics and Textile Industries

Chapter 30

34

Internationalisation of Firms - Cases

Part 9 cases

Pfizer, Ford, Adani, Benetton

35

UCPDC and URC

Appendix C pp.538-562

36

Review based on Question Bank

Question Bank, p.563

37

Discussions

Objective Questions, p.573

38 to 40

Presentations by participants

 

Contents

About the Author

Student Centre

Course Outlines:- Semester Outline , Trisemester Outline

Instructor Resources