Contents
Foreword. Preface. Preface to the Second Edition. Acknowledgements.
PART I: EMERGING SCENARIO: GLOBAL TRADE AND INVESTMENT-ECONOMIC AND POLITICAL ENVIRONMENT-
1. Globalization.
2. WTO: Important Provisions and Agreements.
3. International Trade and WTO.
4. Trade Liberalization and Imports: Industry-wise Analysis.
5. WTO, Intellectual Property Rights, and Industrial Sector.
6. TRIPS Agreements and Pharmaceutical Industry.
7. WTO, GATS and Telecom Sector.
PART II: LEGAL AND CULTURAL ENVIRONMENT-
8. Legal Environment and Dispute Settlement Mechanism.
9. Cultural Differences and Cross-cultural Factors.
PART III: INTERNATIONAL TRADE: THEORY AND POLICY-
10. International Trade Theories.
11. India's Trade Policy.
12. Regional Trade Blocks.
PART IV: INTERNATIONAL BUSINESS ENVIRONMENT, GLOBAL MARKET AND COUNTRY ANALYSIS-
13. Foreign Direct Investment (FDI).
14. International Business Environment: Country Analysis.
PART V: INTERNATIONAL FINANCE-
15. Global Monetary System.
16. Foreign Exchange Market.
17. Exchange Rates, Risk Management and FEMA.
18. Euro vs. US Dollar.
19. Currency Crisis and Lessons.
PART VI: STRATEGY OF INTERNATIONAL BUSINESS-
20. Global Strategic Management and Multinational Enterprises.
21. Global Market Entry Strategies.
22. Globe-Hex Model.
23. International Marketing: Concepts, Practice and Strategies.
24. International Human Resource Management and Strategies.
PART VII: EXPORT-IMPORT MANAGEMENT-
25. Export-Import Procedures.
26. Special Economic Zones.
PART VIII: STRUCTURE OF INTERNATIONAL BUSINESS-
27. Foreign Trade: Structure and Trends.
28. Chinese Imports.
29. Global Sunrise Industry: Biotechnology.
30. SWOT Analysis of Electronics and Textile Industries.
PART IX: CASE STUDIES-CASE STUDY
1: Pfizer Inc.: Its Global Success. CASE STUDY
2: Ford Motor Company: Business Strategies. CASE STUDY
3: Adani Group: Global Sense of Enterprise. CASE STUDY
4: Benetton is Everywhere
Appendix A: 20 Steps for Successful Exporting.
Appendix B: Websites to Get Information on International Business.
Appendix C-
Section A: Uniform Customs and Practice for Documentary Credits (UCPDC).
Section B: Uniform Rules for Collection (URC). Question Bank. Objective Type Questions. Index.
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