Quick Win Marketing is aimed at entrepreneurs and business managers wanting to start, grow or revitalise a business, and companies launching new services.

The book is designed so that the readers can dip in and out seeking answer to their top marketing questions, as they arise, in four key sections :

Marketing essentials
Launching new services/products
Growing your business
Revitalising your business

All questions and answers are also cross-indexed over the following headings :

Management
Pricing
Branding
Promotion
Research
Sales
Innovation
Online